The high-end True Religion Jeans are justified 300 dollars
This problem can find the answer in Los Angeles, here is all of the world's so-called high-end denim clothing, denim is one of the few basic apparel in the fashion field, which is still produced in the United States. Near downtown Los Angeles, it is an industrial zone,cheap True Religion Jeans, J Brand, Seven For All Mankind and other expensive denim brand located in this zone, these brands will be used to push the workers clothing jeans upgraded to an independent luxury industry.
This is a fine field of denim apparel industry. Market research firm NPD Group data shows that the end of the year on April 30, Americans purchased a total of $ 13.8 billion worth of men's and women's jeans. Jeans sold in the U.S., priced at $ 50 or more and only about 1%.
F. Martin Ramin for The Wall Street Journal True Religion selling jeans "Super T" (Super T) for each production costs about $ 50. The characteristics of this pair of jeans is trying to highlight the thick white stitch. The high price of jeans, said that the industry's "high-end" jeans prices experienced a downturn after the financial crisis, now seems to have started to rise. Maria series of women's jeans, J Brand launched the price up to $ 226. Seven For All Mankind Men's Aidan series price of $ 225. Gucci (Gucci) jeans ranging in price from $ 495 to $ 665. High-end jeans are manufactured in the United States, which is a big reason they have the "charm".
A few decades ago, Gloria Vanderbilt and Calvin Klein let the world know the so-called designer jeans, shares initially relatively obscure trend has continued down. Today, from the office to the opera house, no matter what the occasion, there are people who wear jeans. Brand jeans, however, there is a kind of not obscure the hierarchy: a "Sevens" (which some people called Seven For All Mankind jeans) to convey a person's fashion sense (and income), and lower prices you can not achieve this.
True Religion founder, chairman and chief executive Jeff? Lubell (Jeff Lubell) estimates that the company's best-selling a "Super T" (Super T) jeans each production costs about $ 50. The characteristics of this pair of jeans is trying to highlight the thick white stitch. He said that this pair of jeans wholesale price of $ 152, the retail price of $ 335. Of course, much of which are much lower than the full price of the Discount Rate for sale.
Gisele Bundchen endorsement True Religion jeans
"Mirage" series in January this year for the first time to show the retailers True Religion is currently being prepared to fall marketing campaign around this series. The series brand logo is not visible, but also not too much dressing, echoing the trend of fashion against eye-catching signs, but the detail is designed to appeal to the real "cowboy fans ─ Lubell call this love high-end jeans. This pair of jeans waistband portion of one side of a small hand-embroidered American flag. Inconspicuous logo on the trouser pockets like the specter of the original eye-catching logo or "Mirage".
He said, "Mirage" is like my Ferrari 458 Italia sports car; it is the latest and most beautiful baby.
The hanging tags cost 18 cents.
With the entire fashion industry, the pricing of high-end jeans in a large piece of the high profits of each level of production. Basically any piece of clothing contains from possibly as many as dozens of parts suppliers and services: from fabric and buttons manufacturers to designers and tailors, as well as wholesalers and sales agents. After these programs, designers and retailers all fashion items in the retail part of the fare is usually 2.2 to 2.6 times the cost of jeans as well.
In the luxury industry, the retail fare increase to be used to pay huge marketing budget (the cost of large billboards and advertising in fashion magazines somebody), the cost of operating stores, the company headquarters, as well as transportation and other costs .
Profitable high-end jeans. Los Angeles producers 1721 Group production OEM jeans, but also the production Sold Design Lab and other high-end jeans. Chief executive Mike? Said Mike Geliebter Geliebute, some retailers as Wal-Mart (Wal-Mart Store Inc.), Sears Holdings Corp. Produce OEM jeans profit margin of less than 20%, while the production of their own series of high-end jeans margin reached 40-50%.
A few years ago, the high-end jeans in this industry seems to have twilight, financial crisis stifle the desire of many consumers of expensive jeans. Manufacturer of high-end jeans cut style, simplifying the details, and many times the price to $ 200. Manufacturers to reach a minimum price floor for around $ 150, mainly due to the high-end jeans production, mostly in the United States can not be compared with the low labor costs in China and other countries.
In addition to the high waist cut pants (boot-cut, pencil pants or narrow-leg pants), reflecting the distinctive details of the jeans brand usually lies in the pocket. J Brand pants pocket without any decoration, True Religion places distinctive style, known for his hip pocket with a swirly embroidery.
High-end jeans brand every quarter of each style all their own in order to create something new, or the use of personalized materials, such as rivets and thick pins, or using a special washing and do the old process. These processes may be used in dyeing, extrusion, even with sandpaper and drill for processing raw jeans. In the United States, the cost of these processes may be particularly expensive because the factories in the United States need to meet environmental and labor standards are more stringent than many low-cost countries.
Most high-end jeans cotton twill fabric from a major manufacturer: Cone Denim is located in Greensboro, North Carolina. This company is a subsidiary of International Textile Group (International Textile Group), production of high-end denim fabric used in Europe and the United States. In a factory called "White Oak (White Oak), can be traced back to the first 1950s woven woven twill cloth will eventually be used in many high-end denim brand products, including J Brand. Compared to the high efficiency of modern looms, these old-fashioned loom more ancient, more narrow, more slowly, but they weave cloth will be a little uneven, which is the knot, and this fabric gives the modern looms lack of texture and personality.
True Religion jeans
The Cone Denim spokesman Dolores? Saidez (Delores Sides), the factory employed most of the weavers have at least 20 years of experience, one worker working here for 55 years. She said that the workers are full-time, and enjoy the benefits such as health insurance.
Cone cloth production is transported by truck or train to Los Angeles, denim brands where the fabric cutting sewn into their own design style. Every aspect of the human cost of the final will increase five-fold or more, before they are sold in retail stores. Los Angeles seamstress sewing a Super T Jeans reward is $ 23.30, the full price of the consumers to buy these pants will be more than 100 U.S. dollars. Subordinate costs include: the fabric about $ 10 (an average of each pair of jeans materials 1.8 yards (about 1.65 m)), the pocket of his trousers cloth $ 0.44, $ .37 zipper back pocket embroidery $ 2. Washing coloring and fading process may be completed in Los Angeles, sometimes factories in Mexico.
Fashion industry consulting firm in Los Angeles segment Directives West, vice president of Doneger Group of Shelda? Hartwell - Howl (Shelda Hartwell-Hale), said to be pricing in the U.S. domestic production, jeans will certainly exceed 200 dollars.
Jeans manufacturers production in the United States in addition to be able to attract consumers, but also so that they can act quickly. J Brand's founder and chief executive Jeff? Lude Si (Jeff Rudes) earlier this year, see Jeffrey boutiques in New York fashion designer Jill? SED (Jil Sander) "neon colors" series, So he let their own company's designers brilliant pink and bright green jeans. Five days later, the first batch of a small amount of jeans shipped to the Niuyuebani department stores (Barneys). Lu Desi said his company in the United States to produce a pair of jeans is usually six to eight weeks, while in China you need three to six months.
True Religion is one of the giants in this industry, annual production of 4 million garments per year. He estimated that the pricing of $ 300 jeans produced in China, priced as low as $ 40.
However, coat, Lubell concede. Coat cut and style are more complex than the pants. He produced coats in Mexico, where the cost is higher than Asia, but still lower than United States. True Religion jacket retails for approximately $ 375. He said that if produced in the United States, the price will be about $ 600.